Well-designed landing pages are a key tool in your real estate marketing toolkit. A landing page that’s targeted, focused, and optimized for conversions will capture the attention of potential clients and turn them into leads. As a bonus, a high-converting landing page drives down your online advertising costs.
With skilled guidance, generative artificial intelligence (AI) tools like ChatGPT can produce compelling, high-quality landing pages with lightning speed, saving you time and effort. To help you avoid the most common AI pitfalls, here are some classic marketing best practices for real estate landing pages, along with potential prompts to experiment with when using ChatGPT.
1. Use Compelling Headlines and Images
It’s essential to use attention-grabbing headlines and high-quality images that speak to your target audience. Use ChatGPT’s language generation capabilities to help come up with compelling headlines for your property or service. You can simply input some basic information about the property or service, and ChatGPT will generate multiple headline options for you to choose from.
ChatGPT can also help you find high-quality images relevant to the property or service being offered. Other tools, such as Midjourney or DALL-E, can actually help create unique, eye-catching images.
Example starting prompts for ChatGPT:
- Generate some compelling headlines for a luxury beachfront villa in Hawaii.
- Can you suggest some attention-grabbing headlines for my new home buyers’ assistance program?
- I need help to come up with catchy headlines for a single-family home in a family-friendly neighborhood. Can you help?
2. Include a Clear Call to Action
Your landing page should have a clear call to action that tells visitors what you want them to do. Whether it’s filling out a contact form, scheduling a property tour, or downloading a brochure, you should prominently display your call to action on the page. ChatGPT can generate compelling text for your call to action that encourages visitors to take action. With a little technical help, it can also create customized call to action buttons that match the look and feel of your landing page.
Example starting prompts for ChatGPT:
- I want visitors to schedule a property tour. Can you help me come up with a compelling call to action?
- Generate some text for a contact form that encourages visitors to get in touch about a luxury apartment in the city.
- I need help to create a call to action that will encourage visitors to download a brochure for a commercial property. Can you help?
3. Provide Relevant and Valuable Information
Your landing page should provide visitors with relevant and valuable information about the property or service being offered. This can include property details, photos, virtual tours, and any other information that will help visitors make an informed decision. With ChatGPT, you can create customized descriptions of the property or service that highlight its unique features and benefits. (Learn more about using ChatGPT for property descriptions.)
Example starting prompts for ChatGPT:
- I need help to describe the kitchen and dining area of a newly built townhouse. Can you help me generate some text?
- I have some photos of a newly renovated condo. Can you help me generate captions that highlight its features?
- Can you help me create a list of FAQs about renting an apartment in the city? Generate some text that provides helpful information for visitors.
4. Optimize for Conversions
Finally, it’s essential to optimize your landing page for conversions. This means designing your page with the goal of encouraging visitors to take a specific action. With ChatGPT, you can analyze your landing page to identify areas where you can make improvements. You can also use ChatGPT to create personalized landing pages tailored to the specific needs and interests of your target audience.
Example starting prompts for ChatGPT:
- What are some frequently asked questions about [buying a home] in [a particular area]? Can you generate some personalized responses?
- I want to provide answers to common questions about commercial real estate leasing. Can you help me generate some personalized responses?
- Can you analyze my real estate landing page and provide feedback on how effective it is at getting visitors to [take a specific action]? (Give ChatGPT your landing page copy with a prompt based on the given action and it will provide feedback on various aspects of the page, such as the headline, copy, call-to-action, and other elements.)
Start learning AI now!
AI and ChatGPT aren’t perfect, but they can help streamline your marketing efforts, saving you time and effort. Learn how to make the best use of them in our AI for Real Estate series!
In these articles, we’ll explore in detail how to use ChatGPT to:
- review and improve your lead follow-up and conversations;
- generate landing pages, listing descriptions, blog articles, and other website content quickly and easily;
- get better results from AI systems to produce powerful and engaging content;
- avoid the most common pitfalls of AI content generation;
- and much more!
Questions or Comments about AI for Real Estate?
Send us your queries, comments, and feedback. We’ll share everything we know and learn in future episodes of this series.
ChatGPT co-wrote this article, saving several hours in researching, drafting and editing.
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What about using it as a real estate investor looking to buy distressed properties or buy from distressed sellers?
Currently, most AI systems like ChatGPT aren’t connected to live data, so you can’t use them to look up properties or connect buyers and sellers.
But you could definitely create content to promote a distressed properties locator service for investors, using similar tips from this article.